How we helped Scorebuddy drive a 25 SALs in the first 60 days of ad management with Google Ads.
How we helped Scorebuddy drive a 25 SALs in the first 60 days of ad management with Google Ads.
Scorebuddy is a market-leading contact center quality assurance (QA) solution that uses embedded AI to improve operational efficiency, drive agent engagement, and uncover actionable insights.
Scorebuddy is a market-leading contact center quality assurance (QA) solution that uses embedded AI to improve operational efficiency, drive agent engagement, and uncover actionable insights.
Scorebuddy is a market-leading contact center quality assurance (QA) solution that uses embedded AI to improve operational efficiency, drive agent engagement, and uncover actionable insights.
The Problems
Poor lead quality - Leads coming from Google aren’t SAL or SQLs
Too much budget going into Performance Max
Lack of lead nurturing across LinkedIn
Roonii’s Action Points
Conversion Tracking Optimization
First action was to optimize the conversion tracking through eliminating the redundant conversion events, focusing the campaigns to optimize towards MQLs & SQLs.
Landing Page Audit
Our audit identified three critical conversion barriers on ScoreBuddy's landing page.
The demo form lacks compelling messaging and clear expectations, positioning the demo as a sales pitch rather than valuable consultation.
The page had a lack of social proof. No customer logos, testimonials, or credibility metrics to build trust.
Mobile pagespeed issues further harmed user experience and conversion rate [Insert attached mobile speed image].
Moving From Performance Max To High-Intent Search Ads
Performance Max was the highest spending campaign before we came on board.
We paused PMax, and rolled out new Google Search campaigns using tightly organized keyword sets targeting enterprise related terms, supported by solution-specific ad copy to increase CTR & demo bookings.
Developing LinkedIn ad campaigns for demand generation & demand capture
We analyzed ScoreBuddy's existing brand assets and created targeted ad banners designed to generate demand among QA managers at contact centers, while also capturing users who had previously visited the site without converting.
Our new ad creatives emphasized core platform capabilities and leveraged high-profile client relationships like Intercom for credibility. The campaigns strategically balanced capability-driven messaging with powerful social proof to maximize engagement.
Results:
25 SALs in first 60 days of management
+4.65% in Search conversion rate
+€15,000 saved in wasted ad spend from Performance Max
The Problems
Poor lead quality - Leads coming from Google aren’t SAL or SQLs
Too much budget going into Performance Max
Lack of lead nurturing across LinkedIn
Roonii’s Action Points
Conversion Tracking Optimization
First action was to optimize the conversion tracking through eliminating the redundant conversion events, focusing the campaigns to optimize towards MQLs & SQLs.
Landing Page Audit
Our audit identified three critical conversion barriers on ScoreBuddy's landing page.
The demo form lacks compelling messaging and clear expectations, positioning the demo as a sales pitch rather than valuable consultation.
The page had a lack of social proof. No customer logos, testimonials, or credibility metrics to build trust.
Mobile pagespeed issues further harmed user experience and conversion rate [Insert attached mobile speed image].
Moving From Performance Max To High-Intent Search Ads
Performance Max was the highest spending campaign before we came on board.
We paused PMax, and rolled out new Google Search campaigns using tightly organized keyword sets targeting enterprise related terms, supported by solution-specific ad copy to increase CTR & demo bookings.
Developing LinkedIn ad campaigns for demand generation & demand capture
We analyzed ScoreBuddy's existing brand assets and created targeted ad banners designed to generate demand among QA managers at contact centers, while also capturing users who had previously visited the site without converting.
Our new ad creatives emphasized core platform capabilities and leveraged high-profile client relationships like Intercom for credibility. The campaigns strategically balanced capability-driven messaging with powerful social proof to maximize engagement.
Results:
25 SALs in first 60 days of management
+4.65% in Search conversion rate
+€15,000 saved in wasted ad spend from Performance Max
The Problems
Poor lead quality - Leads coming from Google aren’t SAL or SQLs
Too much budget going into Performance Max
Lack of lead nurturing across LinkedIn
Roonii’s Action Points
Conversion Tracking Optimization
First action was to optimize the conversion tracking through eliminating the redundant conversion events, focusing the campaigns to optimize towards MQLs & SQLs.
Landing Page Audit
Our audit identified three critical conversion barriers on ScoreBuddy's landing page.
The demo form lacks compelling messaging and clear expectations, positioning the demo as a sales pitch rather than valuable consultation.
The page had a lack of social proof. No customer logos, testimonials, or credibility metrics to build trust.
Mobile pagespeed issues further harmed user experience and conversion rate [Insert attached mobile speed image].
Moving From Performance Max To High-Intent Search Ads
Performance Max was the highest spending campaign before we came on board.
We paused PMax, and rolled out new Google Search campaigns using tightly organized keyword sets targeting enterprise related terms, supported by solution-specific ad copy to increase CTR & demo bookings.
Developing LinkedIn ad campaigns for demand generation & demand capture
We analyzed ScoreBuddy's existing brand assets and created targeted ad banners designed to generate demand among QA managers at contact centers, while also capturing users who had previously visited the site without converting.
Our new ad creatives emphasized core platform capabilities and leveraged high-profile client relationships like Intercom for credibility. The campaigns strategically balanced capability-driven messaging with powerful social proof to maximize engagement.
Results:
25 SALs in first 60 days of management
+4.65% in Search conversion rate
+€15,000 saved in wasted ad spend from Performance Max
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Let's Talk Growth
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Let's Talk Growth
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Let's Talk Growth
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.