Reach your B2B buyers on Meta for a fraction of the cost
Rated On G2
Your buyers donโt stop scrolling Facebook and Instagram when they clock in. Meta lets you stay in front of them at a much lower cost than LinkedIn, as long as you feed it the right data.
Chosen By Leading B2B/SaaS Marketing Teams
Rated On G2
Reach your B2B buyers on Meta for a fraction of the cost
Reach your B2B buyers on Meta for a fraction of the cost
Your buyers donโt stop scrolling Facebook and Instagram when they clock in. Meta lets you stay in front of them at a much lower cost than LinkedIn, as long as you feed it the right data.
Your buyers donโt stop scrolling Facebook and Instagram when they clock in. Meta lets you stay in front of them at a much lower cost than LinkedIn, as long as you feed it the right data.
Start from your customer list
We upload your existing customers and best leads so Meta can find more people who look like them. Thatโs how you reach decision-makers without LinkedInโs job title targeting.
Send your sales data back to Meta
We connect your CRM and set up Metaโs server-side tracking, so Meta learns which leads became customers, and finds more of those.
Retarget people who already know you
Website visitors, LinkedIn ad viewers, video watchers and lapsed trial users. Meta is the cheapest way to stay in front of them until theyโre ready.
Lead with useful content
Guides, reports, tools and short videos for colder audiences. Demo asks for warmer ones. The offer matches how well they know you.
Creative made for the feed
Scroll-stopping static and short video ads, refreshed monthly, so you donโt burn out the same audience.
01
Start from your customer list
We upload your existing customers and best leads so Meta can find more people who look like them. Thatโs how you reach decision-makers without LinkedInโs job title targeting.
02
Send your sales data back to Meta
We connect your CRM and set up Metaโs server-side tracking, so Meta learns which leads became customers, and finds more of those.
03
Retarget people who already know you
Website visitors, LinkedIn ad viewers, video watchers and lapsed trial users. Meta is the cheapest way to stay in front of them until theyโre ready.
04
Lead with useful content
Guides, reports, tools and short videos for colder audiences. Demo asks for warmer ones. The offer matches how well they know you.
05
Creative made for the feed
Scroll-stopping static and short video ads, refreshed monthly, so you donโt burn out the same audience.
How We Run Meta Ads For B2B
When Meta is a Good fit
Your buyers include founders, small business owners or managers, not just enterprise IT
LinkedIn has become too expensive to scale
You have a customer list or website traffic to build audiences from
You want cheaper retargeting for your other channels
Chosen By Leading B2B/SaaS Marketing Teams
Chosen By Leading B2B/SaaS Marketing Teams
โMeta doesnโt work for B2B.โ It usually does.
Spending More Hasnโt Made It Work
It was set up like a consumer brand.
Broad audiences, โLearn moreโ buttons, and nobody filtering out people whoโll never buy.
Meta was told a form fill is a win.
So it found the cheapest people to fill in forms. Your sales team can tell.
The ads looked like ads.
Feeds move fast. Generic SaaS creative disappears.
It was judged on the wrong job.
Meta is great at keeping you visible and bringing warm people back. Itโs rarely the place to ask a stranger for a demo.
When Meta is a Good Fit
Your buyers include founders, small business owners or managers, not just enterprise IT
LinkedIn has become too expensive to scale
You have a customer list or website traffic to build audiences from
You want cheaper retargeting for your other channels
"Meta Doesn't Work For B2B" It Usually Does
Hereโs why it didnโt for you.
It was set up like a consumer brand.
Broad audiences, โLearn moreโ buttons, and nobody filtering out people whoโll never buy.
Meta was told a form fill is a win.
So it found the cheapest people to fill in forms. Your sales team can tell.
The ads looked like ads.
Feeds move fast. Generic SaaS creative disappears.
It was judged on the wrong job.
Meta is great at keeping you visible and bringing warm people back. Itโs rarely the place to ask a stranger for a demo.
How We Run Meta Ads For B2B
Start with the searches that buy
We upload your existing customers and best leads so Meta can find more people who look like them. Thatโs how you reach decision-makers without LinkedInโs job title targeting.
Send your sales data back to Meta
We connect your CRM and set up Metaโs server-side tracking, so Meta learns which leads became customers, and finds more of those.
Retarget people who already know you
Website visitors, LinkedIn ad viewers, video watchers and lapsed trial users. Meta is the cheapest way to stay in front of them until theyโre ready.
Lead with useful content
Guides, reports, tools and short videos for colder audiences. Demo asks for warmer ones. The offer matches how well they know you.
Creative made for the feed
Scroll-stopping static and short video ads, refreshed monthly, so you donโt burn out the same audience.
When Meta is a Good Fit
Your buyers include founders, small business owners or managers, not just enterprise IT
LinkedIn has become too expensive to scale
You have a customer list or website traffic to build audiences from
You want cheaper retargeting for your other channels
Hear It Directly from Our Clients
Hear It Directly from Our Clients
Hear It Directly from Our Clients
"How easy they are to work with while still being highly technical and data-driven. They understand complex B2B/SaaS funnels and donโt rely on generic marketing talk, they go straight into metrics, intent, and performance. Their communication is clear, they act fast, and they always come prepared with insights backed by real data."
Enrique G
GAT labs, Head Of Operations
"I truly appreciate Roonii's experience in the B2B space, which aligns well with our operations and provides us a strategic advantage. Their deep understanding of the industry is essential for us as a B2B company with SaaS services. I find their onboarding process exceptional, as it comprehensively covers all aspects and angles, making us feel in capable hands."
Ari K.
Meeting Package, Digital Marketing
"We at Nuacom highly recommend Roonii for their invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. their unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry."
Sean Stilling
Nuacom, Marketing Manager
"What I like best about Roonii is their laser focus on driving actual pipeline, not just vanity metrics. Since we started working with them in February 2025, our cost per qualified lead has dropped and we had a the best quarter ever for pipeline build. They don't just optimize for clicks or impressions - they optimize for prospects who actually become paying customers."
David Mcgeough
VP of Marketing
"I love working with roonii, They are google ad experts who have gotten us great results time and time again. Roonii is like an extension of my team and is really invested in consistently getting results."
Sinead Geraghty
Origina, Head of Marketing
"Our small team of paid media veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service."
Christina Willner
Amazing Marvin, Founder
"Roonii is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where rooniiโs expertise really counts."
Shane O'Leary
Chatify, CEO
โMeta doesnโt work for B2B.โ It usually does.
Hereโs why it didnโt for you.
Hereโs why it didnโt for you.
Hereโs why it didnโt for you.
It was set up like a consumer brand.
Broad audiences, โLearn moreโ buttons, and nobody filtering out people whoโll never buy.
Meta was told a form fill is a win.
So it found the cheapest people to fill in forms. Your sales team can tell.
The ads looked like ads.
Feeds move fast. Generic SaaS creative disappears.
It was judged on the wrong job.
Meta is great at keeping you visible and bringing warm people back. Itโs rarely the place to ask a stranger for a demo.
Start from your customer list
We upload your existing customers and best leads so Meta can find more people who look like them. Thatโs how you reach decision-makers without LinkedInโs job title targeting.
Send your sales data back to Meta
We connect your CRM and set up Metaโs server-side tracking, so Meta learns which leads became customers, and finds more of those.
Retarget people who already know you
Website visitors, LinkedIn ad viewers, video watchers and lapsed trial users. Meta is the cheapest way to stay in front of them until theyโre ready.
Lead with useful content
Guides, reports, tools and short videos for colder audiences. Demo asks for warmer ones. The offer matches how well they know you.
Creative made for the feed
Scroll-stopping static and short video ads, refreshed monthly, so you donโt burn out the same audience.
How We Run Meta Ads For B2B
Everything You Need
To Know
Do Facebook ads work for B2B SaaS?
Can Meta target by job title?
Is Meta cheaper than LinkedIn?
What is Conversions API?
Everything You Need To Know
Everything You Need To Know
Do Facebook ads work for B2B SaaS?
Can Meta target by job title?
Is Meta cheaper than LinkedIn?
What is Conversions API?