Microsoft Ads: B2B search buyers your competitors are ignoring
Rated On G2
Plenty of business buyers search on Bing from their work laptops. Fewer advertisers compete for them, and you can target them using their LinkedIn profiles. Itโs one of the easiest ways to add pipeline from search.
Chosen By Leading B2B/SaaS Marketing Teams
Rated On G2
Microsoft Ads: B2B search buyers your competitors are ignoring
Microsoft Ads: B2B search buyers your competitors are ignoring
Plenty of business buyers search on Bing from their work laptops. Fewer advertisers compete for them, and you can target them using their LinkedIn profiles. Itโs one of the easiest ways to add pipeline from search.
Plenty of business buyers search on Bing from their work laptops. Fewer advertisers compete for them, and you can target them using their LinkedIn profiles. Itโs one of the easiest ways to add pipeline from search.
Import what already works on Google
We bring over your proven Google campaigns, then adjust them. Microsoft behaves differently, so we donโt just copy and paste.
Layer on LinkedIn targeting
Higher bids for searches from your target industries, company sizes and job functions. Lower bids, or none, for everyone else.
Clean up the search partner network
Microsoft shows ads on partner sites by default. We check where your ads appear and cut the placements that donโt produce leads.
Track it like every other channel
Connected to your CRM, so Microsoftโs leads are judged on the same terms as Googleโs.
01
Import what already works on Google
We bring over your proven Google campaigns, then adjust them. Microsoft behaves differently, so we donโt just copy and paste.
02
Layer on LinkedIn targeting
Higher bids for searches from your target industries, company sizes and job functions. Lower bids, or none, for everyone else.
03
Clean up the search partner network
Microsoft shows ads on partner sites by default. We check where your ads appear and cut the placements that donโt produce leads.
04
Track it like every other channel
Connected to your CRM, so Microsoftโs leads are judged on the same terms as Googleโs.
How We Run Microsoft Ads
When Microsoft Ads Makes Sense
Your Google search campaigns are already producing demos
You sell to larger companies, or to industries that run on Microsoft
You want more search volume without paying Googleโs prices
You sell in the US, UK, Canada, Australia, France or Germany and want LinkedIn targeting on search
Chosen By Leading B2B/SaaS Marketing Teams
Chosen By Leading B2B/SaaS Marketing Teams
Why It's Worth of Look
Spending More Hasnโt Made It Work
Work computers default to it
Windows and Edge send searches to Bing by default, so business buyers are well represented, especially on desktop during working hours.
Less competition
Most SaaS companies run Google and stop there. Fewer advertisers usually means cheaper clicks for the same buyers.
LinkedIn data, inside search
Microsoft is the only search platform that lets you target by LinkedIn profile: company, industry and job function. That means you can bid more for searches from the people most likely to buy. LinkedIn profile targeting is available on campaigns aimed at the US, UK, Canada, Australia, France and Germany.
When Microsoft Ads Makes Sense
Your Google search campaigns are already producing demos
You sell to larger companies, or to industries that run on Microsoft
You want more search volume without paying Googleโs prices
You sell in the US, UK, Canada, Australia, France or Germany and want LinkedIn targeting on search
Why It's Worth a Look
Work computers default to it
Windows and Edge send searches to Bing by default, so business buyers are well represented, especially on desktop during working hours.
Less competition
Most SaaS companies run Google and stop there. Fewer advertisers usually means cheaper clicks for the same buyers.
LinkedIn data, inside search
Microsoft is the only search platform that lets you target by LinkedIn profile: company, industry and job function. That means you can bid more for searches from the people most likely to buy. LinkedIn profile targeting is available on campaigns aimed at the US, UK, Canada, Australia, France and Germany.
How We Run Microsoft Ads
Import what already works on Google
We bring over your proven Google campaigns, then adjust them. Microsoft behaves differently, so we donโt just copy and paste.
Layer on LinkedIn targeting
Higher bids for searches from your target industries, company sizes and job functions. Lower bids, or none, for everyone else.
Clean up the search partner network
Microsoft shows ads on partner sites by default. We check where your ads appear and cut the placements that donโt produce leads.
Track it like every other channel
Connected to your CRM, so Microsoftโs leads are judged on the same terms as Googleโs.
When Microsoft Ads Makes Sense
Your Google search campaigns are already producing demos
You sell to larger companies, or to industries that run on Microsoft
You want more search volume without paying Googleโs prices
You sell in the US, UK, Canada, Australia, France or Germany and want LinkedIn targeting on search
Hear It Directly from Our Clients
Hear It Directly from Our Clients
Hear It Directly from Our Clients
"How easy they are to work with while still being highly technical and data-driven. They understand complex B2B/SaaS funnels and donโt rely on generic marketing talk, they go straight into metrics, intent, and performance. Their communication is clear, they act fast, and they always come prepared with insights backed by real data."
Enrique G
GAT labs, Head Of Operations
"I truly appreciate Roonii's experience in the B2B space, which aligns well with our operations and provides us a strategic advantage. Their deep understanding of the industry is essential for us as a B2B company with SaaS services. I find their onboarding process exceptional, as it comprehensively covers all aspects and angles, making us feel in capable hands."
Ari K.
Meeting Package, Digital Marketing
"We at Nuacom highly recommend Roonii for their invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. their unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry."
Sean Stilling
Nuacom, Marketing Manager
"What I like best about Roonii is their laser focus on driving actual pipeline, not just vanity metrics. Since we started working with them in February 2025, our cost per qualified lead has dropped and we had a the best quarter ever for pipeline build. They don't just optimize for clicks or impressions - they optimize for prospects who actually become paying customers."
David Mcgeough
VP of Marketing
"I love working with roonii, They are google ad experts who have gotten us great results time and time again. Roonii is like an extension of my team and is really invested in consistently getting results."
Sinead Geraghty
Origina, Head of Marketing
"Our small team of paid media veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service."
Christina Willner
Amazing Marvin, Founder
"Roonii is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where rooniiโs expertise really counts."
Shane O'Leary
Chatify, CEO
Why It's Worth of Look
Reddit users are some of the most informed buyers online. They compare tools, share pricing and call out marketing they donโt trust. Thatโs the opportunity and the risk.
Work computers default to it
Windows and Edge send searches to Bing by default, so business buyers are well represented, especially on desktop during working hours.
Less competition
Most SaaS companies run Google and stop there. Fewer advertisers usually means cheaper clicks for the same buyers.
LinkedIn data, inside search
Microsoft is the only search platform that lets you target by LinkedIn profile: company, industry and job function. That means you can bid more for searches from the people most likely to buy. LinkedIn profile targeting is available on campaigns aimed at the US, UK, Canada, Australia, France and Germany.
Import what already works on Google
We bring over your proven Google campaigns, then adjust them. Microsoft behaves differently, so we donโt just copy and paste.
Layer on LinkedIn targeting
Higher bids for searches from your target industries, company sizes and job functions. Lower bids, or none, for everyone else.
Clean up the search partner network
Microsoft shows ads on partner sites by default. We check where your ads appear and cut the placements that donโt produce leads.
Track it like every other channel
Connected to your CRM, so Microsoftโs leads are judged on the same terms as Googleโs.
How We Run Microsoft Ads
Everything You Need
To Know
Is Bing Ads the same as Microsoft Ads?
Is Microsoft Ads worth it for B2B?
Should we start with Microsoft or Google?
Can I target by job title on Microsoft Ads?
Everything You Need To Know
Everything You Need To Know
Is Bing Ads the same as Microsoft Ads?
Is Microsoft Ads worth it for B2B?
Should we start with Microsoft or Google?
Can I target by job title on Microsoft Ads?