OUr Case Studies

Check out A few of our latest results delivered for our clients

7x Return for this UK based b2b SaaS.

UK-based B2B SaaS company, the account was previously running unprofitably. We eventually scaled to a 700% return on ad spend.

Here's how we did it:

  • We disabled search partners & display network settings on the Search campaigns as it was serving a lot of low quality/bot traffic.

  • Brand traffic was previously filtering into Non-Brand campaigns - A dedicated brand campaign was built to resolve this issue.

  • Search terms for the last 365 days were sorted by cost, exported, and reviewed in full. Over 30% of search terms were irrelevant.

  • A shared negative keyword list was built on the back of these irrelevant terms to avoid future wasted spend.

  • Reallocation of monthly budget💰to focus on best-performing search campaigns

  • Thousands of pounds were being wasted each month on Display campaigns that were delivering no conversions and high bounce rates to their site.

  • We paused these campaigns, imported high-intent remarketing audiences, and built out new Display & Discovery campaigns to serve these warm segments.

4x returns in closed deals for environmental saaS brand

This company operates in the environmental space lacked an online presence and was overly dependent on conferences for their leads. We solved this by delivering a 400%+ return on ad spend in closed deals.

How did we do it?

  • Offline conversions import from their Hubspot CRM (So we know what keywords resulted in closed deals)

  • Excluded underperforming demographics (Over 10K per year was wasted on irrelevant age brackets)

  • Regular Bid Strategy A/B tests (To bring down the cost per lead)

  • Dynamic headlines were added to improve ad relevance, & additional hooks were added to ad copy.

  • Analysis of landing pages to reduce friction & increase conversion rate.

  • Restructuring of search campaigns.

  • Switched off poorly performing Display & Youtube campaigns (Spending 20-30k per year and delivering little value)

  • Reviewed previous 180 days of search terms & updated negative keywords to exclude irrelevant searches

£51.6k in pipeline within 30 days for this cybersecurity BRAND.

A cybersecurity company looking for consistent, weekly lead volume through their site.

After an initial audit, we found the below issues. Once resolved, we restructured and delivered monthly deal flow as high as 10x their ad spend.

Our audit revealed the following:

  • The account was tracking Irrelevant and broken conversions (over 20+ conversions we in the account and providing inaccurate results in their reports

  • Search partners enabled (Lead Quality seems to be getting worse & worse from SP).

  • Geo settings set to presence or interest (leading to ads showing in irrelevant countries).

  • Lazy AI ad copy in search ads

  • No Audience segments added to search campaigns

  • Lack of CRM data feeding into account

  • Missing extensions (lead-from, call & image).

6x returns for this video production PLATFORM

A US-based video production SaaS was struggling to generate consistent dealflow through its site. Within 1 month we were delivering more than 6x returns on their ad spend (excluding the lifetime value of each new deal.)

Here’s how:

  • Imported high-intent remarketing audiences via Google Analytics & launched remarketing campaigns via Discovery and Youtube campaign types.

  • Disabled all ads serving search partners (poor-quality leads were coming from this traffic source).

  • Audit of landing pages to improve on-site conversion rate.

  • Introduced keyword match-type experiments to reduce the cost per lead.

  • Implemented offline conversion tracking in order to have a full view of what keywords were resulting in qualified leads/sales.

  • Media Mix - Search/Youtube/Discovery