Know exactly which ads turn into customers
Rated On G2
Your ad platforms count form fills. Your CRM counts revenue. We connect the two, so you can see the full path from ad click to closed deal, and the platforms learn to find more people who actually buy.
Chosen By Leading B2B/SaaS Marketing Teams
Rated On G2
Know exactly which ads turn into customers
Know exactly which ads turn into customers
Your ad platforms count form fills. Your CRM counts revenue. We connect the two, so you can see the full path from ad click to closed deal, and the platforms learn to find more people who actually buy.
Your ad platforms count form fills. Your CRM counts revenue. We connect the two, so you can see the full path from ad click to closed deal, and the platforms learn to find more people who actually buy.
Clean tracking on your site
Google Tag Manager and GA4 set up properly, with every important action tracked once, on every channel. No gaps and no double counting.
Platforms that learn from real sales
Once the platforms see which clicks became customers, they bid for more people like them. This is usually where the biggest drop in cost per customer comes from.
One dashboard you can trust
We review search terms, placements and audiences every week and remove what isn’t producing sales conversations. Every euro we save goes back into what works.
A creative tracker for every live ad
A shared spreadsheet listing every live ad on your account, pulled straight from the ad platforms. For each ad you see the format, the angle it’s testing, the campaign and audience it runs in, the headline, the date it went live and how many days it has been running, a link to preview it, and our call on what happens next: keep it, scale it or replace it. You always know exactly what’s running and why, which angles are being tested in each market and audience, and which ads are due a refresh. Nothing gets left running for months without anyone checking it.
Image: creative-tracker-blurred.png
Privacy and consent done right
Consent mode and cookie settings configured so you stay compliant in the EU and still collect the data you’re allowed to use.
01
Clean tracking on your site
Google Tag Manager and GA4 set up properly, with every important action tracked once, on every channel. No gaps and no double counting.
02
Platforms that learn from real sales
Once the platforms see which clicks became customers, they bid for more people like them. This is usually where the biggest drop in cost per customer comes from.
03
One dashboard you can trust
We review search terms, placements and audiences every week and remove what isn’t producing sales conversations. Every euro we save goes back into what works.
04
A creative tracker for every live ad
A shared spreadsheet listing every live ad on your account, pulled straight from the ad platforms. For each ad you see the format, the angle it’s testing, the campaign and audience it runs in, the headline, the date it went live and how many days it has been running, a link to preview it, and our call on what happens next: keep it, scale it or replace it. You always know exactly what’s running and why, which angles are being tested in each market and audience, and which ads are due a refresh. Nothing gets left running for months without anyone checking it.
Image: creative-tracker-blurred.png
05
Privacy and consent done right
Consent mode and cookie settings configured so you stay compliant in the EU and still collect the data you’re allowed to use.
What We Set Up
Every conversion counted, not just the ones the browser catches
Ad blockers, cookie banners and privacy settings now hide a lot of conversions from the ad platforms. If Google or Meta can’t see a demo, it can’t learn from it, and your reports undercount what paid is delivering. We close those gaps in three ways, so you get the most complete view of what your ads produce.
Conversions API
Conversions sent from your server, not just the browser
We set up the server-side connections each platform offers: Meta’s Conversions API, LinkedIn’s Conversions API, Reddit’s Conversions API and Google’s enhanced conversions. When a browser blocks the tracking pixel, the conversion still gets recorded.
Meta
Offline conversions
Sales results sent back from your CRM
Offline conversion tracking sends qualified leads, opportunities and closed deals from your CRM back to Google, Microsoft, Meta and LinkedIn. The platforms learn which clicks became revenue, and your reports show deals, not just form fills. Works with HubSpot, Salesforce, Pipedrive and others.
HubSpot
Salesforce
Pipedrive
LinkedIn attribution
LinkedIn’s influence, even without a click
Most people who see a LinkedIn ad never click it, yet many of them book a demo weeks later through another channel. We use Fibbler to match the companies that saw your LinkedIn ads with the deals in your CRM, so LinkedIn gets credit for the pipeline it helped create, not just the clicks it got.
Fibbler
Together, these give you one set of numbers from first ad view to closed deal, built on as many conversions as can be measured. That’s the number you take to your CEO or board.
What You'll be Able to Answer
What did each customer cost us, by channel?
Which campaigns produce demos that close, and which produce demos that don’t?
Which keywords are draining budget without ever producing a deal?
If we added €10,000 to the budget, where should it go?
Which ads are live right now, what is each one testing, and which are due a refresh?
Included in every Roonii engagement
Revenue-connected tracking comes with every paid media plan. We set it up first, before we scale spend, because without it every other decision is a guess.
See pricing
Chosen By Leading B2B/SaaS Marketing Teams
Chosen By Leading B2B/SaaS Marketing Teams
If You Can’t Measure It, You Can’t Defend It
Spending More Hasn’t Made It Work
Every platform claims the same lead.
Google, LinkedIn and Meta all report the conversion. Add them up and you’ve “generated” three times the demos you actually got.
Tracking stops at the form.
You know how many people booked a demo. You don’t know which ones became customers, or which ad brought them in.
The ad platforms are learning the wrong thing.
They’re told a form fill is a win, so they find more people who fill in forms. Not people who buy.
You can’t answer the board.
“What did we get for €40,000 on LinkedIn?” shouldn’t be a hard question.
Services
Every Conversion Counted, Not Just the Ones the Browser Catches
Conversions API
Conversions sent from your server, not just the browser
We set up the server-side connections each platform offers: Meta’s Conversions API, LinkedIn’s Conversions API, Reddit’s Conversions API and Google’s enhanced conversions. When a browser blocks the tracking pixel, the conversion still gets recorded.
Meta
Offline conversions
Sales results sent back from your CRM
Offline conversion tracking sends qualified leads, opportunities and closed deals from your CRM back to Google, Microsoft, Meta and LinkedIn. The platforms learn which clicks became revenue, and your reports show deals, not just form fills. Works with HubSpot, Salesforce, Pipedrive and others.
HubSpot
Salesforce
Pipedrive
LinkedIn attribution
LinkedIn’s influence, even without a click
Most people who see a LinkedIn ad never click it, yet many of them book a demo weeks later through another channel. We use Fibbler to match the companies that saw your LinkedIn ads with the deals in your CRM, so LinkedIn gets credit for the pipeline it helped create, not just the clicks it got.
Fibbler
Together, these give you one set of numbers from first ad view to closed deal, built on as many conversions as can be measured. That’s the number you take to your CEO or board.
What You'll be Able to Answer
What did each customer cost us, by channel?
Which campaigns produce demos that close, and which produce demos that don’t?
Which keywords are draining budget without ever producing a deal?
If we added €10,000 to the budget, where should it go?
Which ads are live right now, what is each one testing, and which are due a refresh?
Included in every Roonii engagement
Revenue-connected tracking comes with every paid media plan. We set it up first, before we scale spend, because without it every other decision is a guess.
See pricing
If You Can’t Measure It, You Can’t Defend It
Every platform claims the same lead.
Google, LinkedIn and Meta all report the conversion. Add them up and you’ve “generated” three times the demos you actually got.
Tracking stops at the form.
You know how many people booked a demo. You don’t know which ones became customers, or which ad brought them in.
The ad platforms are learning the wrong thing.
They’re told a form fill is a win, so they find more people who fill in forms. Not people who buy.
You can’t answer the board.
“What did we get for €40,000 on LinkedIn?” shouldn’t be a hard question.
What We Set Up
Clean tracking on your site
Google Tag Manager and GA4 set up properly, with every important action tracked once, on every channel. No gaps and no double counting.
Platforms that learn from real sales
Once the platforms see which clicks became customers, they bid for more people like them. This is usually where the biggest drop in cost per customer comes from.
One dashboard you can trust
A Looker Studio dashboard showing spend, demos, opportunities and revenue by channel and campaign, in one place, updated daily.
A creative tracker for every live ad
A shared spreadsheet listing every live ad on your account, pulled straight from the ad platforms. For each ad you see the format, the angle it’s testing, the campaign and audience it runs in, the headline, the date it went live and how many days it has been running, a link to preview it, and our call on what happens next: keep it, scale it or replace it. You always know exactly what’s running and why, which angles are being tested in each market and audience, and which ads are due a refresh. Nothing gets left running for months without anyone checking it.
Image: creative-tracker-blurred.png
Privacy and consent done right
Consent mode and cookie settings configured so you stay compliant in the EU and still collect the data you’re allowed to use.
Every Conversion Counted, Not Just the Ones the Browser Catches
Ad blockers, cookie banners and privacy settings now hide a lot of conversions from the ad platforms. If Google or Meta can’t see a demo, it can’t learn from it, and your reports undercount what paid is delivering. We close those gaps in three ways, so you get the most complete view of what your ads produce.
Conversions API
Conversions sent from your server, not just the browser
We set up the server-side connections each platform offers: Meta’s Conversions API, LinkedIn’s Conversions API, Reddit’s Conversions API and Google’s enhanced conversions. When a browser blocks the tracking pixel, the conversion still gets recorded.
Meta
Offline conversions
Sales results sent back from your CRM
Offline conversion tracking sends qualified leads, opportunities and closed deals from your CRM back to Google, Microsoft, Meta and LinkedIn. The platforms learn which clicks became revenue, and your reports show deals, not just form fills. Works with HubSpot, Salesforce, Pipedrive and others.
HubSpot
Salesforce
Pipedrive
LinkedIn attribution
LinkedIn’s influence, even without a click
Most people who see a LinkedIn ad never click it, yet many of them book a demo weeks later through another channel. We use Fibbler to match the companies that saw your LinkedIn ads with the deals in your CRM, so LinkedIn gets credit for the pipeline it helped create, not just the clicks it got.
Fibbler
Together, these give you one set of numbers from first ad view to closed deal, built on as many conversions as can be measured. That’s the number you take to your CEO or board.
What You'll Be Able to Answer
What did each customer cost us, by channel?
Which campaigns produce demos that close, and which produce demos that don’t?
Which keywords are draining budget without ever producing a deal?
If we added €10,000 to the budget, where should it go?
Which ads are live right now, what is each one testing, and which are due a refresh?
Included in every Roonii engagement
Revenue-connected tracking comes with every paid media plan. We set it up first, before we scale spend, because without it every other decision is a guess.
See pricing
If you can’t measure it, you can’t defend it
Every platform claims the same lead.
Google, LinkedIn and Meta all report the conversion. Add them up and you’ve “generated” three times the demos you actually got.
Tracking stops at the form.
You know how many people booked a demo. You don’t know which ones became customers, or which ad brought them in.
The ad platforms are learning the wrong thing.
They’re told a form fill is a win, so they find more people who fill in forms. Not people who buy.
You can’t answer the board.
“What did we get for €40,000 on LinkedIn?” shouldn’t be a hard question.
Clean tracking on your site
Google Tag Manager and GA4 set up properly, with every important action tracked once, on every channel. No gaps and no double counting.
Platforms that learn from real sales
Once the platforms see which clicks became customers, they bid for more people like them. This is usually where the biggest drop in cost per customer comes from.
One dashboard you can trust
A Looker Studio dashboard showing spend, demos, opportunities and revenue by channel and campaign, in one place, updated daily.
A creative tracker for every live ad
Every month we review which ads led to demos and customers, scale those into new versions, and replace the ones that have gone stale.
Image: creative-tracker-blurred.png
Privacy and consent done right
Consent mode and cookie settings configured so you stay compliant in the EU and still collect the data you’re allowed to use.
What We Set Up
Everything You Need
To Know
What is offline conversion tracking?
What is a Conversions API?
How do you measure LinkedIn ads that people don’t click?
Which CRMs do you work with?
Will this work with long sales cycles?
Is this GDPR-compliant?
Everything You Need To Know
Everything You Need To Know
What is offline conversion tracking?
What is a Conversions API?
How do you measure LinkedIn ads that people don’t click?
Which CRMs do you work with?
Will this work with long sales cycles?
Is this GDPR-compliant?
Find out what your ads really delivered
Book a call. We’ll check how your tracking is set up today and tell you what’s missing.
Find out what your ads really delivered
Book a call. We’ll check how your tracking is set up today and tell you what’s missing.
See what your competitors are running first
Name up to five competitors. We’ll send every live ad they’re running on LinkedIn and Meta, with a link to each one and our read on which are worth copying.