Paid media management thatโs judged on sales, not clicks
Rated On G2
We plan, launch and run your campaigns across Google, LinkedIn, Meta, Microsoft, Reddit and ChatGPT. Then we move budget every week towards whatโs putting real buyers in front of your sales team.
Chosen By Leading B2B/SaaS Marketing Teams
Rated On G2
Paid media management thatโs judged on sales, not clicks
Paid media management thatโs judged on sales, not clicks
We plan, launch and run your campaigns across Google, LinkedIn, Meta, Microsoft, Reddit and ChatGPT. Then we move budget every week towards whatโs putting real buyers in front of your sales team.
We plan, launch and run your campaigns across Google, LinkedIn, Meta, Microsoft, Reddit and ChatGPT. Then we move budget every week towards whatโs putting real buyers in front of your sales team.
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every monthst and improve
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
What Do We Do Every Week
01
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
02
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
03
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
04
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
05
Test something new every monthst and improve
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
Two Jobs Every Ad Budget Has to Do
Job 01
Catch buyers who are looking now
Some of your buyers are searching for a tool like yours today. Search ads on Google, Microsoft and ChatGPT put you in front of them at the moment theyโre comparing options. This is usually where the fastest results come from.
Microsoft
ChatGPT
Job 02
Reach buyers before they start looking
Most of your future customers arenโt shopping this month. LinkedIn, Meta and Reddit let you reach them early, so when theyโre ready, your name is already on their list.
Meta
Do only the first and you fight over a small pool of buyers at rising prices. Do only the second and nothing converts this quarter. We run both, in the right proportion for your stage and budget.
How We Decide Your Channel Mix
Do people search for what you sell?
If yes, Google and Microsoft come first.
Can you name the job titles who buy?
If yes, LinkedIn is worth it, even at higher click prices.
Whatโs your deal size?
Bigger deals justify more expensive channels. Smaller deals need cheaper reach.
Whatโs your budget?
Below a certain level, two channels done well beat five done badly.
Each channel has its own page explaining how we run it:
One team across every channel
When each platform has its own agency or freelancer, they each claim the same customer and compete for the same budget. We run them together, measure them against one CRM, and move money between them based on what actually closes.
Meta
Microsoft
ChatGPT
One CRM
Budget moves to what closes
Chosen By Leading B2B/SaaS Marketing Teams
Chosen By Leading B2B/SaaS Marketing Teams
Spending More Hasnโt Made
It Work
Spending More Hasnโt Made It Work
Your leads donโt turn into deals.
The ad platform is happy because it got a form fill. Your sales team isnโt, because half of them were never going to buy.
Your search terms are full of junk.
Youโre paying for โfreeโ, โjobsโ, โloginโ and competitorsโ brand names you never meant to bid on.
One channel is doing all the work.
Everything sits on Google, so as soon as costs rise, so does your cost per customer.
Your agency set it up and walked away.
The campaigns look the same as they did six months ago.
Two Jobs Every Ad Budget Has to Do
Job 01
Catch buyers who are looking now
Some of your buyers are searching for a tool like yours today. Search ads on Google, Microsoft and ChatGPT put you in front of them at the moment theyโre comparing options. This is usually where the fastest results come from.
Microsoft
ChatGPT
Job 02
Reach buyers before they start looking
Most of your future customers arenโt shopping this month. LinkedIn, Meta and Reddit let you reach them early, so when theyโre ready, your name is already on their list.
Meta
Do only the first and you fight over a small pool of buyers at rising prices. Do only the second and nothing converts this quarter. We run both, in the right proportion for your stage and budget.
Services
How We Decide Your Channel Mix
Do people search for what you sell?
If yes, Google and Microsoft come first.
Can you name the job titles who buy?
If yes, LinkedIn is worth it, even at higher click prices.
Whatโs your deal size?
Bigger deals justify more expensive channels. Smaller deals need cheaper reach.
Whatโs your budget?
Below a certain level, two channels done well beat five done badly.
Each channel has its own page explaining how we run it:
Spending More Hasnโt Made It Work
One team across every channel
When each platform has its own agency or freelancer, they each claim the same customer and compete for the same budget. We run them together, measure them against one CRM, and move money between them based on what actually closes.
Meta
Microsoft
ChatGPT
One CRM
Budget moves to what closes
Your leads donโt turn into deals.
The ad platform is happy because it got a form fill. Your sales team isnโt, because half of them were never going to buy.
Your search terms are full of junk.
Youโre paying for โfreeโ, โjobsโ, โloginโ and competitorsโ brand names you never meant to bid on.
One channel is doing all the work.
Everything sits on Google, so as soon as costs rise, so does your cost per customer.
Your agency set it up and walked away.
The campaigns look the same as they did six months ago.
What We Do Every Week
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
What You Get
Strategy and day-to-day management across Google, LinkedIn, Meta and Reddit
Ad copy written for your buyerโs real problems
Tracking connected to your CRM, so you can see which ads close customers
A near real-time performance dashboard
Direct Slack access to the person running your account
A monthly strategy call with a paid ads specialist with 5+ yearsโ experience
Not managed by juniors
Your account is run by a senior specialist, not an intern learning on your budget. Rooniiโs founders have 12+ years in paid advertising, and every account gets a strategist with at least 5.
12+
Years founders have run paid ads
5+
Years for every account strategist
Two Jobs Every Ad Budget Has to Do
Job 01
Catch buyers who are looking now
Some of your buyers are searching for a tool like yours today. Search ads on Google, Microsoft and ChatGPT put you in front of them at the moment theyโre comparing options. This is usually where the fastest results come from.
Microsoft
ChatGPT
Job 02
Reach buyers before they start looking
Most of your future customers arenโt shopping this month. LinkedIn, Meta and Reddit let you reach them early, so when theyโre ready, your name is already on their list.
Meta
Do only the first and you fight over a small pool of buyers at rising prices. Do only the second and nothing converts this quarter. We run both, in the right proportion for your stage and budget.
How We Decide Your Channel Mix
Do people search for what you sell?
If yes, Google and Microsoft come first.
Can you name the job titles who buy?
If yes, LinkedIn is worth it, even at higher click prices.
Whatโs your deal size?
Bigger deals justify more expensive channels. Smaller deals need cheaper reach.
Whatโs your budget?
Below a certain level, two channels done well beat five done badly.
Each channel has its own page explaining how we run it:
One team across every channel
When each platform has its own agency or freelancer, they each claim the same customer and compete for the same budget. We run them together, measure them against one CRM, and move money between them based on what actually closes.
Meta
Microsoft
ChatGPT
One CRM
Budget moves to what closes
What You Get
Strategy and day-to-day management across Google, LinkedIn, Meta and Reddit
Ad copy written for your buyerโs real problems
Tracking connected to your CRM, so you can see which ads close customers
A near real-time performance dashboard
Direct Slack access to the person running your account
A monthly strategy call with a paid ads specialist with 5+ yearsโ experience
Not managed by juniors
Your account is run by a senior specialist, not an intern learning on your budget. Rooniiโs founders have 12+ years in paid advertising, and every account gets a strategist with at least 5.
12+
Years founders have run paid ads
5+
Years for every account strategist
What You Get
Providing you with full visibility from ad click to Closed/Won
Get ads that speak to the buying committee, not everyone with a pulse
Know exactly which keywords drive customers vs. which ones drain your budget
Multi-ad platform approach (Google + Microsoft + LinkedIn + Meta)
Daily optimization + monthly strategy calls with a PPC veteran of at least +5 years
Strategy and day-to-day management across Google, LinkedIn, Meta and Reddit
Ad copy written for your buyerโs real problems
Tracking connected to your CRM, so you can see which ads close customers
A near real-time performance dashboard
Direct Slack access to the person running your account
A monthly strategy call with a paid ads specialist with 5+ yearsโ experience
Not managed by juniors
Your account is run by a senior specialist, not an intern learning on your budget. Rooniiโs founders have 12+ years in paid advertising, and every account gets a strategist with at least 5.
12+
Years founders have run paid ads
5+
Years for every account strategist
Spending More Hasn't Made It Work
Your leads donโt turn into deals.
The ad platform is happy because it got a form fill. Your sales team isnโt, because half of them were never going to buy.
Your search terms are full of junk.
Youโre paying for โfreeโ, โjobsโ, โloginโ and competitorsโ brand names you never meant to bid on.
One channel is doing all the work.
Everything sits on Google, so as soon as costs rise, so does your cost per customer.
Your agency set it up and walked away.
The campaigns look the same as they did six months ago.
Hear It Directly from Our Clients
Hear It Directly from Our Clients
Hear It Directly from Our Clients
"How easy they are to work with while still being highly technical and data-driven. They understand complex B2B/SaaS funnels and donโt rely on generic marketing talk, they go straight into metrics, intent, and performance. Their communication is clear, they act fast, and they always come prepared with insights backed by real data."
Enrique G
GAT labs, Head Of Operations
"I truly appreciate Roonii's experience in the B2B space, which aligns well with our operations and provides us a strategic advantage. Their deep understanding of the industry is essential for us as a B2B company with SaaS services. I find their onboarding process exceptional, as it comprehensively covers all aspects and angles, making us feel in capable hands."
Ari K.
Meeting Package, Digital Marketing
"We at Nuacom highly recommend Roonii for their invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. their unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry."
Sean Stilling
Nuacom, Marketing Manager
"What I like best about Roonii is their laser focus on driving actual pipeline, not just vanity metrics. Since we started working with them in February 2025, our cost per qualified lead has dropped and we had a the best quarter ever for pipeline build. They don't just optimize for clicks or impressions - they optimize for prospects who actually become paying customers."
David Mcgeough
VP of Marketing
"I love working with roonii, They are google ad experts who have gotten us great results time and time again. Roonii is like an extension of my team and is really invested in consistently getting results."
Sinead Geraghty
Origina, Head of Marketing
"Our small team of paid media veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service."
Christina Willner
Amazing Marvin, Founder
"Roonii is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where rooniiโs expertise really counts."
Shane O'Leary
Chatify, CEO
Choose the right channels for your buyer
We put budget where your buyers already are. Search to catch people who are looking for a tool like yours right now. LinkedIn to reach the decision-makers by job title and company. Meta and Reddit to stay visible to them for less. You get a channel plan built around who buys, not a template.
Build campaigns around buying intent
We split people who are ready to buy from people who are just researching, and spend accordingly. High-intent searches and competitor terms get the most budget. Broad, low-intent traffic gets cut.
Cut waste before it adds up
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Optimise for customers, not form fills
We feed your CRM results back into the ad platforms so they learn what a good lead looks like, then bid for more of them. The algorithm chases buyers, not cheap clicks.
Test something new every month
New ad copy, new audiences, new offers, new landing page versions. Each test has a clear question and a clear winner, so results build on each other.
What We Do Every Week
Everything You Need
To Know
Everything You Need To Know
Everything You Need To Know
Whatโs the minimum ad budget you work with?
Should we start with Google Ads or LinkedIn Ads?
Do you take over our existing ad accounts?
How do you decide where to move budget?
How much does paid media management cost?
How many channels should we start with?
See where your budget is going
Book a call and weโll walk through your accounts with you: whatโs wasting money, whatโs working, and what weโd change first.
See where your budget is going
Book a call and weโll walk through your accounts with you: whatโs wasting money, whatโs working, and what weโd change first.
See where your budget is going
Book a call and weโll walk through your accounts with you: whatโs wasting money, whatโs working, and what weโd change first.