Google Ads that turn searches into sales conversations
Rated On G2
Right now, someone is searching for a tool like yours. We make sure they find you, not your competitor, and we stop paying for the searches that never turn into customers.
Chosen By Leading B2B/SaaS Marketing Teams
Rated On G2
Google Ads that turn searches into sales conversations
Google Ads that turn searches into sales conversations
Right now, someone is searching for a tool like yours. We make sure they find you, not your competitor, and we stop paying for the searches that never turn into customers.
Right now, someone is searching for a tool like yours. We make sure they find you, not your competitor, and we stop paying for the searches that never turn into customers.
01
02
03
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05
Start with the searches that buy
We focus budget on three types of search: people looking for your category (โHR software for startupsโ), people looking for a solution to a specific problem, and people looking for your competitors. Then we expand from there based on what closes.
Bid on your competitors, profitably
Buyers comparing tools are some of the most valuable clicks you can buy. We build competitor campaigns with comparison pages that show why switching is worth it.
Remove the junk, every week
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
Teach Google what a customer looks like
We send qualified leads and closed deals from your CRM back to Google, so it learns to bid for people who buy, not people who browse.
Bring back people who didnโt convert
Remarketing on search, YouTube and display for people who visited your pricing page, started a demo booking or read your comparison pages.
01
Start with the searches that buy
We focus budget on three types of search: people looking for your category (โHR software for startupsโ), people looking for a solution to a specific problem, and people looking for your competitors. Then we expand from there based on what closes.
02
Bid on your competitors, profitably
Buyers comparing tools are some of the most valuable clicks you can buy. We build competitor campaigns with comparison pages that show why switching is worth it.
03
Remove the junk, every week
We review search terms, placements and audiences every week and remove what isnโt producing sales conversations. Every euro we save goes back into what works.
04
Teach Google what a customer looks like
We send qualified leads and closed deals from your CRM back to Google, so it learns to bid for people who buy, not people who browse.
05
Bring back people who didnโt convert
Remarketing on search, YouTube and display for people who visited your pricing page, started a demo booking or read your comparison pages.
How We Run Google Ads For SaaS
Why we donโt default to Performance Max
Performance Max puts your ads across Googleโs whole network and hides most of the detail. For B2B SaaS, that usually means cheap, low-quality leads. We use it only when your search campaigns are already working and your tracking is feeding it real sales data.
Watch: Performance Max for B2B SaaS, why we donโt use it
What You Get
Full account audit or build from scratch
Keyword strategy built around buying intent
Competitor campaigns and comparison pages
Weekly search term and budget reviews
CRM data sent back to Google so it bids for buyers
Landing pages that match each campaignโs message
A live dashboard showing spend, demos and deals
Free Resources
Chosen By Leading B2B/SaaS Marketing Teams
Chosen By Leading B2B/SaaS Marketing Teams
Where B2B Google Ads Go Wrong
Spending More Hasnโt Made It Work
Half your search terms have nothing to do with what you sell.
Broad match picks up job seekers, students and people looking for free tools.
Google is optimising for the wrong goal.
It thinks a form fill is a win, so it finds more people who fill in forms.
Performance Max is spending your budget where you canโt see it.
For most B2B SaaS accounts, it pulls money away from the searches that matter.
Campaigns are set up and left alone.
No new ad copy, no landing page tests, no new a for months.
Why we donโt default to Performance Max
Performance Max puts your ads across Googleโs whole network and hides most of the detail. For B2B SaaS, that usually means cheap, low-quality leads. We use it only when your search campaigns are already working and your tracking is feeding it real sales data.
Watch: Performance Max for B2B SaaS, why we donโt use it
What You Get
Full account audit or build from scratch
Keyword strategy built around buying intent
Competitor campaigns and comparison pages
Weekly search term and budget reviews
CRM data sent back to Google so it bids for buyers
Landing pages that match each campaignโs message
A live dashboard showing spend, demos and deals
Free Resources
Where B2B Google Ads Go Wrong
Half your search terms have nothing to do with what you sell.
Broad match picks up job seekers, students and people looking for free tools.
Google is optimising for the wrong goal.
It thinks a form fill is a win, so it finds more people who fill in forms.
Performance Max is spending your budget where you canโt see it.
For most B2B SaaS accounts, it pulls money away from the searches that matter.
Campaigns are set up and left alone.
No new ad copy, no landing page tests, no new keywords for months.
How We Run Google Ads For SaaS
01
02
03
04
05
Start with the searches that buy
We focus budget on three types of search: people looking for your category (โHR software for startupsโ), people looking for a solution to a specific problem, and people looking for your competitors. Then we expand from there based on what closes.
Bid on your competitors, profitably
Buyers comparing tools are some of the most valuable clicks you can buy. We build competitor campaigns with comparison pages that show why switching is worth it.
Remove the junk, every week
Search term reviews and negative keyword lists kept up to date, so you stop paying for clicks that were never going to buy.
Teach Google what a customer looks like
We send qualified leads and closed deals from your CRM back to Google, so it learns to bid for people who buy, not people who browse.
Bring back people who didnโt convert
Remarketing on search, YouTube and display for people who visited your pricing page, started a demo booking or read your comparison pages.
Why we donโt default to Performance Max
Performance Max puts your ads across Googleโs whole network and hides most of the detail. For B2B SaaS, that usually means cheap, low-quality leads. We use it only when your search campaigns are already working and your tracking is feeding it real sales data.
Watch: Performance Max for B2B SaaS, why we donโt use it
What You Get
Full account audit or build from scratch
Keyword strategy built around buying intent
Competitor campaigns and comparison pages
Weekly search term and budget reviews
CRM data sent back to Google so it bids for buyers
Landing pages that match each campaignโs message
A live dashboard showing spend, demos and deals
Hear It Directly from Our Clients
Hear It Directly from Our Clients
Hear It Directly from Our Clients
"How easy they are to work with while still being highly technical and data-driven. They understand complex B2B/SaaS funnels and donโt rely on generic marketing talk, they go straight into metrics, intent, and performance. Their communication is clear, they act fast, and they always come prepared with insights backed by real data."
Enrique G
GAT labs, Head Of Operations
"I truly appreciate Roonii's experience in the B2B space, which aligns well with our operations and provides us a strategic advantage. Their deep understanding of the industry is essential for us as a B2B company with SaaS services. I find their onboarding process exceptional, as it comprehensively covers all aspects and angles, making us feel in capable hands."
Ari K.
Meeting Package, Digital Marketing
"We at Nuacom highly recommend Roonii for their invaluable contributions to our digital marketing efforts, particularly in Google ad strategy, ad maintenance and planning. their unwavering commitment to excellence has been pivotal to our success, helping us capture new clients and solidify our position as a leader in the industry."
Sean Stilling
Nuacom, Marketing Manager
"What I like best about Roonii is their laser focus on driving actual pipeline, not just vanity metrics. Since we started working with them in February 2025, our cost per qualified lead has dropped and we had a the best quarter ever for pipeline build. They don't just optimize for clicks or impressions - they optimize for prospects who actually become paying customers."
David Mcgeough
VP of Marketing
"I love working with roonii, They are google ad experts who have gotten us great results time and time again. Roonii is like an extension of my team and is really invested in consistently getting results."
Sinead Geraghty
Origina, Head of Marketing
"Our small team of paid media veterans will leverage our years of industry experience, tools, and tactics to put your business in front of high-value prospects actively searching for your service."
Christina Willner
Amazing Marvin, Founder
"Roonii is an invaluable resource to our team. Getting traffic to your site is one thing but driving consistent, profitable traffic to the site is where rooniiโs expertise really counts."
Shane O'Leary
Chatify, CEO
Where B2B Google Ads Go Wrong
Half your search terms have nothing to do with what you sell.
Broad match picks up job seekers, students and people looking for free tools.
Google is optimising for the wrong goal.
It thinks a form fill is a win, so it finds more people who fill in forms.
Performance Max is spending your budget where you canโt see it.
For most B2B SaaS accounts, it pulls money away from the searches that matter.
Campaigns are set up and left alone.
No new ad copy, no landing page tests, no new keywords for months.
01
02
03
04
05
Start with the searches that buy
We focus budget on three types of search: people looking for your category (โHR software for startupsโ), people looking for a solution to a specific problem, and people looking for your competitors. Then we expand from there based on what closes.
Bid on your competitors, profitably
Buyers comparing tools are some of the most valuable clicks you can buy. We build competitor campaigns with comparison pages that show why switching is worth it.
Remove the junk, every week
Search term reviews and negative keyword lists kept up to date, so you stop paying for clicks that were never going to buy.
Teach Google what a customer looks like
We send qualified leads and closed deals from your CRM back to Google, so it learns to bid for people who buy, not people who browse.
Bring back people who didnโt convert
Remarketing on search, YouTube and display for people who visited your pricing page, started a demo booking or read your comparison pages.
How We Run Google Ads For SaaS
Everything You Need
To Know
How much should a B2B SaaS company spend on Google Ads?
Should we bid on competitor names?
Do you use Performance Max?
How long before Google Ads produces results?
Can you take over our existing account?
Everything You Need To Know
Everything You Need To Know
How much should a B2B SaaS company spend on Google Ads?
Should we bid on competitor names?
Do you use Performance Max?
How long before Google Ads produces results?
Can you take over our existing account?
Find out how much of your Google budget is wasted
Book a call. Weโll look at your search terms and tell you what youโre paying for that will never buy.
Find out how much of your Google budget is wasted
Book a call. Weโll look at your search terms and tell you what youโre paying for that will never buy.
Find out how much of your Google budget is wasted
Book a call. Weโll look at your search terms and tell you what youโre paying for that will never buy.